The Problem We Saw
Sellers were paying for visibility without clear performance insight. Buyers were spending too much time chasing unverified listings and mismatched offers.
About Naiya
Commerce, Simplified.
Naiya is a modern classifieds marketplace built for Nigeria. We are removing the clutter, hidden costs, and confusion of traditional platforms to create a place where buying and selling feels simple, transparent, and human.
Whether you are selling a phone, a car, a service, or growing a full business, Naiya gives you the tools to reach the right people and close deals faster without stress.
Why We Built Naiya
We saw a real market problem and built for it.
The System We Built
Naiya is built as a smarter commerce engine that helps sellers grow with data and helps buyers make better decisions with clarity, speed, and trust.
What Makes Naiya Different
Practical tools for sellers, smarter outcomes for buyers.
Data That Helps You Sell Better
Track what matters, understand listing performance, and improve your results with practical analytics built for everyday sellers.
Start Selling
Variety of Categories
Explore products and services across electronics, fashion, homes, vehicles, and more in one organized marketplace.
Explore Listings
Store Promotion That Scales
Use affordable promotion options to increase visibility, attract serious buyers, and keep your store growing without heavy ad spend.
Promote Your Store
Compare Products With Confidence
Put options side by side to compare prices and value so you can make smarter purchase decisions in less time.
Find Better DealsBuilt For Everyone
Whether you are selling or buying, Naiya works for you.
For Sellers
- Create and manage your own store on Naiya
- Reach buyers who are actively searching
- See how your ads perform and improve your results
- Connect directly with customers with no middlemen
- Grow your business without a big marketing budget
Our Mission
To empower Nigerian and African entrepreneurs with tools to grow their businesses, and to give buyers a safe, transparent, and smarter way to find exactly what they need.
Our Vision
To become the most trusted local marketplace where every seller can grow sustainably and every buyer can shop with confidence.
Built by Builders
Built by SoftCode Innovations, focused on practical local solutions.
We launched in February 2025 and now serve a growing community of 500+ active users who buy and sell on Naiya daily.
500+
Active Users
Buying and selling daily
February 2025
Launch Date
Built and launched by SoftCode Innovations
Nigeria First
Core Focus
Local commerce, practical tools, real outcomes
We are still building, still listening, and still improving, driven by one goal: making commerce simpler and better for everyone.
Join the Naiya Community
Ready to sell smarter or buy better?
Join thousands of Nigerians building stores, posting ads, and finding better deals every day on Naiya.
